UnitedHealthcare Prior Authorization Process: Latest Updates, Gold Card Program, and New Procedures

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March 25, 2025
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If you're a physical therapist or healthcare provider navigating the UnitedHealthcare system, understanding the UnitedHealthcare prior auth process is essential. Prior authorization (PA) is an important part of the healthcare delivery system, acting as a control mechanism to ensure that the services provided are medically necessary and covered by insurance. 

Recent updates to the UnitedHealthcare prior authorization rules are impacting both patients and providers. These changes affect access to services and have the potential to delay treatment if not properly understood. 

The prior authorization process involves obtaining approval from UnitedHealthcare before specific services can be provided, ensuring they meet the necessary criteria for coverage. As changes roll out, healthcare professionals must stay informed to prevent disruptions to patient care. 

In this blog, we’ll dive deep into the recent UnitedHealthcare prior auth updates, explain the Gold Card Program, and highlight new procedures that all clinicians need to know to keep operations running smoothly.

What is UnitedHealthcare Prior Authorization?

UnitedHealthcare Prior Authorization is a requirement for healthcare providers to obtain approval from UnitedHealthcare before certain medical services, procedures, or prescriptions (Includes surgeries, imaging like MRI, CT scans, specialty medications, and some treatments) are performed or given to a patient. This process ensures that the requested service is medically necessary and covered under the patient’s insurance plan.

UnitedHealthcare (UHC) has recently made updates to its prior authorization policies, particularly affecting physical therapy, occupational therapy, speech-language pathology, and chiropractic services. These changes are important for you as they directly impact patient care and administrative processes.

Recent Policy Updates and Expansions

On January 8, 2025, UHC announced updates to its Medicare Advantage prior authorization process, which took effect on January 13, 2025. The changes, influenced by feedback from healthcare providers, aimed to streamline the authorization process for outpatient therapy services. 

Notably, UHC has introduced a provision allowing up to six visits for new patients or existing patients with a new condition to be approved without a clinical review, provided these visits occur within eight weeks. This adjustment aims to reduce delays in care while still maintaining oversight.

Additionally, UHC is working on initiatives to cut prior authorizations by 20% for common tests and treatments. This move is expected to alleviate some of the administrative burdens that healthcare providers face when seeking approvals for necessary patient care.

Managing prior authorizations and notifications can often feel like a roadblock in healthcare administration. To streamline this, UnitedHealthcare offers a Guide outlining the key steps and best practices for securing approvals efficiently.

Download the Prior Authorization Form here - Prior Authorization Request Form

Call UnitedHealthcare for Prior Authorization here - UnitedHealthcare Prior Auth Contact

Which are the Primary Services Impacted by New Rules?

The primary services impacted by these recent policy updates include:

Primary Services Impacted by New Rules

  • Physical Therapy: Prior authorization is now required for all plans of care submitted through the UHC portal.
  • Occupational Therapy: Similar to physical therapy, occupational therapy services will also follow the new prior authorization guidelines.
  • Speech-Language Pathology: The updated policies apply to speech-language pathology services as well, ensuring that requests are submitted correctly for timely approval.
  • Chiropractic Services: Chiropractors must also adhere to the revised prior authorization requirements under UHC’s Medicare Advantage plans.

What are the Settings Where Policies Apply?

The updated prior authorization policies apply across various healthcare settings where outpatient therapy services are provided. These include:

  • Independent Clinics: Clinics providing physical and occupational therapy must submit prior authorization requests through the UHC portal.
  • Outpatient Hospital Departments: Facilities offering therapy services in outpatient settings must comply with the new guidelines.
  • Ambulatory Surgical Centers: These centers will also be subject to the updated prior authorization requirements.
  • Assisted Living Facilities: While nursing home residents are exempt from these requirements, assisted living residents receiving outpatient services will need to follow the new protocols.

With a clear overview in mind, you move forward to learn how the recent changes impact specific authorization requirements in your clinical practice.

Changes in Prior Authorization Requirements

Keeping note of the UHC's changes to prior authorization requirements will help ensure that patient care remains uninterrupted and that clinics operate efficiently amidst evolving insurance policies. Let’s see the changes below:

  • Follow-Up Physical Therapy Visits
    • New Policy: Up to six follow-up visits for new patients or those with a new condition do not require prior authorization.
    • Time Frame: These visits must occur within eight weeks of the initial consultation.
    • Exceeding Visits: Any requests for more than six visits or visits beyond eight weeks will still require prior authorization.
  • Office and Outpatient Hospital Settings
    • Applicable Settings: Changes apply to both office settings and outpatient hospital departments.
    • Initial Consultation: No prior authorization is needed for the initial consultation.
    • Submission Process: All prior authorization requests must be submitted through the UHC provider portal, where providers can also track request statuses.

Notable Exclusions from the Changes

While these updates represent a step forward, some exclusions remain noteworthy. For instance, residents in nursing facilities are not subject to these prior authorization requirements when receiving outpatient therapy services. However, assisted living residents may still be affected depending on where they receive care. Understanding which patient populations fall under these exclusions helps ensure compliance and avoid unnecessary administrative burdens for you.

Here’s a concise overview of the recent changes in UnitedHealthcare's prior authorization requirements that affect physical therapy practices:

Changes Previous Policy Updates
Follow-up Visits Require prior authorization for all follow-up visits Up to 6 visits without prior authorization (within 8 weeks)
Office/Outpatient Settings Initial consultations often require prior authorization No prior authorization is needed for initial consultations
Submission Process Requests submitted through various channels, often leading to confusion All requests must be submitted through the UHC provider portal
Nursing Facilities Prior authorization is required for all outpatient therapy Exempt from prior authorization for outpatient therapy
Assisted Living Residents Subject to prior authorization requirements May require prior authorization depending on the care setting

After reviewing the specific changes in requirements, let’s explore how these updates are being implemented. This provides you with a clear timeline and detailed process information to assist your daily operations.

Tracking the UnitedHealthcare Prior Authorization Implementation

The recent changes by UnitedHealthcare represent a positive shift toward simplifying the prior authorization process, benefiting both your patients and you.

Policy Announcement Timeline

UnitedHealthcare has made significant changes to its prior authorization policies aimed at improving the efficiency of healthcare delivery. On August 1, 2023, UHC published a list of procedures that would no longer require prior authorization, with these changes taking effect in phases starting September 1 and continuing through November 1, 2023.

What are the Implementation Dates of the New Rules?

The effective dates for the new rules regarding prior authorization requirements are as follows:

  • September 1, 2023: Initial changes will begin, affecting various physical therapy procedures and some durable medical equipment (DME) codes.
  • November 1, 2023: Additional changes will take effect, further reducing prior authorization requirements for DME and home health-related codes across different plan types.

Identifying Documented Updates and Clarifications

UHC has committed to providing ongoing updates and clarifications regarding its prior authorization policies. As part of this commitment, they have outlined specific codes that will no longer require prior authorization on their official provider portal. This resource is essential for you to stay informed about which procedures are impacted and for streamlining your clinic’s administrative processes accordingly.

Additionally, UHC has emphasized the importance of using its digital tools to submit and verify prior authorizations in real time. These tools are designed to reduce delays in patient care by allowing healthcare providers to check requirements and status updates efficiently.

Reduce your waiting on last-minute approval. Verify patient eligibility and pre-authorization details instantly with SpryPT so you can focus on delivering care, not paperwork.

Additionally, they implemented a national Gold Card program in 2024 for provider groups meeting certain criteria to further reduce administrative requirements. 

Gold Card Program Introduction

The section details how the Gold Card Program aims to reduce administrative burdens and enhance patient care by allowing eligible practices to bypass traditional prior authorization requirements for specific services.

What is the Gold Card Program?

The Gold Card Program by UnitedHealthcare is designed to streamline the prior authorization process for contracted provider groups that consistently adhere to evidence-based care guidelines.

How Does a Gold Card Impact You?

The impact of the Gold Card Program on healthcare providers is positive. The primary goal of the Gold Card Program is to alleviate the complexities surrounding prior authorizations. By simplifying prior authorizations, the program aims to enhance efficiency and reduce the administrative burden on you. 

After qualifying for this program, you can reduce the volume of prior authorizations to manage so that you can allocate more time and resources to patient care.

Gold Card Launch Timeline and Initial Service List Publication

The program was launched in August 2024, with an initial list of eligible services published shortly thereafter. This list includes various medical, behavioral, and mental health services that are exempt from prior authorization requirements for qualified practices. Providers can check their eligibility and view the list of CPT codes through the UnitedHealthcare Provider Portal.

What are the Benefits of the Gold Card Program?

Benefits of the Gold Card Program

Here are the key advantages of the Gold Card Program:

  • Reduced Administrative Burden: Providers who qualify for the Gold Card program will see a decrease in the number of prior authorization requests they need to process, simplifying the administrative tasks associated with healthcare services.
  • Streamlined Care Process: By using a simple notification process instead of prior authorization for eligible procedures, you can expedite the treatment process. 
  • Improved Efficiency: The Gold Card program encourages you to adhere to evidence-based care guidelines, which can enhance the overall quality and efficiency of healthcare services.
  • Enhanced Patient Experience: By reducing delays and administrative hurdles, patients can access necessary treatments more quickly, leading to better health outcomes and satisfaction.
  • Eligibility Across Multiple Plans: The Gold Card status applies across UnitedHealthcare’s Commercial, Individual Exchange, Medicare Advantage, and Medicaid plans, making it beneficial for a wide range of patients.

Eligibility Criteria for the Gold Card Program

You're likely looking for ways to streamline administrative processes and focus more on patient care. UnitedHealthcare's Gold Card Program aims to do just that by reducing prior authorization requirements for certain practices. Let's break down the eligibility criteria so you can see how this program might benefit you. You don't need to apply to get Gold Card status. UHC automatically evaluates practices based on these factors:

  • In-network practice requirements

To be considered for in-network Gold Card eligibility, your practice needs to participate in at least one of UnitedHealthcare's lines of business. This includes their commercial plans, Medicare Advantage, Individual Exchange plans, and Community plans.

  • Annual volume and approval rate prerequisites 

The Gold Card approval criteria also consider your practice's prior authorization history. UHC assesses your practice based on a minimum annual volume of at least 10 eligible prior authorizations across participating lines of business for two consecutive calendar years for Gold Card-eligible codes. 

Furthermore, you need to maintain a prior authorization approval rate of 92% or higher for two consecutive years. This rate applies to prior authorization status for Gold Card-eligible codes across all participating lines of business after all appeals have been exhausted.

  • Automatic qualification and evaluation process

UHC determines Gold Card status annually. Your practice doesn't need to apply; UHC assesses eligibility automatically based on the criteria mentioned above.

Now that you understand the eligibility factors, let’s shift focus to the monitoring and compliance requirements, ensuring that once you qualify, you remain in compliance with program standards over time.

Monitoring and Compliance for the Gold Card Program

Understanding the monitoring and compliance aspects of the Gold Card Program is essential to maintaining Gold Card status and ensuring efficient operations.

Medical Records Request and Compliance Monitoring

Under the Gold Card Program, UnitedHealthcare may request medical records to monitor compliance. It helps verify that you adhere to evidence-based care guidelines. Regular audits help ensure that practices maintain the standards required for Gold Card eligibility. You should submit documentation that demonstrates compliance with treatment protocols and patient care practices.

Annual Evaluation Procedures

Each year, you undergo an evaluation process to assess your continued eligibility for Gold Card status. This evaluation considers factors such as the volume of prior authorizations processed and the approval rates achieved. Maintaining a prior authorization approval rate of 92% or higher is necessary for the retention of Gold Card status. 

Conditions for Status Retention or Loss

To retain Gold Card status, providers must meet specific conditions consistently over two consecutive years. These include being in-network for at least one line of business and achieving a minimum volume of eligible prior authorizations. Failure to meet these criteria can result in the loss of Gold Card status, which may lead to increased administrative burdens due to the reinstatement of prior authorization requirements. Therefore, it is vital for you to actively monitor the performance metrics and promptly address any areas of concern.

With SpryPT, managing patient medical records has never been easier. Access detailed histories and treatment plans with just a few clicks!

After addressing how to sustain your Gold Card status through consistent compliance, let’s elaborate on the review and adjustment process. It offers a method for resolving issues and ensuring fair evaluation across different states.

Review and Adjustment Process

Learning the aspects of the review and adjustment process enables you to better manage your practices and ensure timely care for patients, adhering to UnitedHealthcare's requirements.

What is the Procedure for Requesting Status Reviews?

To request a status review, you must submit prior authorization requests through the UnitedHealthcare Provider Portal. This process begins after completing a patient's initial evaluation. The necessary documentation includes:

  • A referral signed by a physician
  • The current evaluation or reevaluation report
  • The plan of care
  • Recent treatment notes

Requests should be submitted before the initial therapy visit, ensuring that all required information is complete to avoid delays in approval. The average processing time for these requests is around four business days, although some providers report longer wait times.

State-Specific Modifications Within the Program

UnitedHealthcare's prior authorization requirements can vary by state. For example, certain states may have unique rules regarding which procedures require authorization or specific documentation needed for approval. It is essential for providers to stay informed about these variations to ensure compliance and avoid unnecessary administrative burdens. 

You can find state-specific information on the UnitedHealthcare website or by contacting their local representative.

Nationwide Implementation Scope

The prior authorization program is implemented nationally across various UnitedHealthcare plans, including Medicare Advantage. However, the requirements may differ based on the type of service and the setting in which it is provided. For instance, outpatient therapies such as physical therapy and occupational therapy will require prior authorization starting September 1, 2024, but this does not apply to services rendered in home settings.

This nationwide approach aims to standardize processes while still accommodating local regulations and needs. Regularly check for updates from UnitedHealthcare to remain compliant with any changes in policy or procedure.

By going through the process of reviews and adjustments, you now approach the final section, which wraps up the discussion with a summary.

Conclusion

You have now gained a clear understanding of the recent updates to the UnitedHealthcare process. These changes affect your practice, from updated requirements for follow-up visits to new administrative procedures in office and outpatient settings. The introduction of the Gold Card Program helps reduce paperwork and streamlines approvals, which can lead to improved service delivery. As you continue to apply these new procedures, remain aware of your responsibilities regarding documentation and compliance. 

Staying informed about the United Healthcare prior auth updates is essential for managing service access and minimizing delays. For further inquiries, consult UnitedHealthcare’s official resources or reach out to your network representative. By keeping these guidelines in mind, you will enhance your practice efficiency and ensure that your patients receive timely care.

Ready to reduce administrative delays and improve your clinic’s efficiency? With SpryPT, you get an all-in-one physical therapy solution that streamlines prior authorization, patient records, and billing—so you can spend more time on patient care. Schedule a free demo with us to learn more.

FAQs

1 How do I qualify for the UnitedHealthcare Gold Card?

To qualify, provider groups must be in-network for at least one UnitedHealthcare plan, submit a minimum of 10 eligible prior authorizations annually over two consecutive years, and maintain a prior authorization approval rate of 92% or higher during that period.

2 What services require prior authorization with UnitedHealthcare?

Prior authorization is required for various services, including certain surgeries, advanced imaging procedures, and specialized treatments. A comprehensive list of services and corresponding CPT codes can be found on UnitedHealthcare's provider portal.

3 How do I check the status of my Gold Card?

To check your Gold Card status, log in to the UnitedHealthcare Provider Portal, navigate to "Prior Authorizations & Notifications," and select the "Gold Card Status" lookup tool from the "Quick Links & Tools" section.

4 What is the number for UnitedHealthcare’s prior authorization?

For prior authorization inquiries, you can contact UnitedHealthcare at 877-842-3210.

5 How long does prior authorization take at UnitedHealthcare?

The processing time for prior authorization requests varies depending on the service and complexity. UnitedHealthcare aims to process most requests within four business days.

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